Tuesday, November 17, 2015

LSAG: How To Post To The Newsletter

WHO can post an event? 
ANYone who has an ART related event they wish to share
*We do not post events or businesses outside of art related ones.
WHY post?
Posting=Advertising!  And it is free!  Make your event more successful with advertising.

WHEN should you post?
Post NO LATER than SUNDAY midnight for posts going out in that week's e-newsletter.
Your email does NOT instantly get posted in an automatic way when you send it.  It must be published; thus the Sunday deadline.

*We do NOT post events that will have already passed at the time of the e-news mass email on each Tuesday.
*Any post sent on Mondays and Tuesdays will not be posted until the following week's e-newsletter provided the event did not already occur.  Plan ahead.

HOW does someone create a post?
Send an E-MAIL to lsagannouncements@gmail.com; it is that simple.
Usually, your subject line will be the headline of your post.

*Keep your headline short and to the point.  Long headlines will be edited.
*Focus on the most immediate or significant element of the post---an upcoming deadline for example or your star artist who is doing the workshop and the dates.

WHAT is needed for a post?
BASICS for any invitation:

HOW OFTEN should you post for a given event?
Once a week or every other week PRIOR to the event (and DURING the event if it is an exhibit for example) 

*As a membership benefit, our member leagues may post each and every league event so long as they are combined in a total of no more than 5 posts.  A 6th post is allowed for LSAG sanctioned judged shows.  As an alternative, you may rotate your posts. 
*Friends of LSAG & Individual members of leagues are also welcome to post events, but you are limited to one per week.
HOW OFTEN should our member leagues post to the newsletter?

Once a month...or more.  This is an advantage of membership.  Our newsletter is read by a very large number of people & organizations in the Greater Houston Area & well beyond.  You don't normally get free advertising.  Seize the opportunity.

Do you automatically RE-RUN posts?
NO, we do NOT ever re-run posts automatically or with an advance request.

*Re-posting is up to you, your public relations/publicity person, or other person in charge of such duties to both post and re-post information as often as it is wished to be sent to the membership.
*YOU must re-send your post EACH WEEK you wish it to appear in the newsletter.

HOW OFTEN do you post the same message?
ONCE in a week; multiple posts are discarded.

As already noted:
*As a membership benefit, our member leagues may post each and every league event within 5 posts (6 for a judged LSAG sanctioned show). 
*Friends of LSAG & individual members are also welcome to post events, but you are limited to one per week.

Can I include a PICTURE?
YES, in JPEG format attached to the email; we cannot copy other formats or documents.

Can I include a POSTER, FLYER, or DOCUMENT?
YES, in JPEG format attached to the email; we cannot copy other formats or documents.  

*PLEASE NOTE:  If you send a JPEG of a poster, flyer or document, it needs to be a high enough quality & size that it will be legible.  If it is not large enough or a high enough quality, your beautiful poster, flyer, or document will be fuzzy on the blog & not legible (readable).  This is one of the reasons why simple emails are best.

WHAT should I NOT include in a post?
We do not post excessively long posts nor those items that would be inappropriate at an LSAG show.
*Please do not send forms or applications, full length newsletters of more than a page, a full prospectus on a show, the detailed syllabus for a class or workshop offered, or any similar overly long post. 
*Posts are meant as advertisements or announcements and should be short and to the point and provide contact info for more details on your website or through an individual.
*Instead send the LINK or website to access those forms or details if members are interested.
*Our members are comprised of people of all ages---including our youngest members at the elementary school level and up.  Because of that, we will not post things that suggest violence, strong nudity, or other things that may be deemed inappropriate to those viewers.

WHAT ELSE CAN I DO to make my post look as professional as possible?
*Click on your SPELL CHECK before sending and EDIT just as you would a letter to a friend. *DOUBLE CHECK dates and details. 
*Be sure you've included the most IMMEDIATE points such as a deadline that occurs prior to the event itself. 
*READ over your post before sending as if you are NOT familiar with the event to see if it is clearly communicated to other readers who are also not going to be familiar.

We're sorry, but we canNOT honor requests to make minor corrections to your post.  However, if you have an error that effects your event, we will do our best to make the correction.  See detailed POSTING POLICY on the website or blog main page.

MORE QUESTIONS about posts?
Read over the full POSTING POLICY on the website or blog main page.  If you still have a question, send an email to lsagannouncements@gmail.com; subject line: Posting Question.