Sunday, September 1, 2013

Posting to the Blog: How To Use It To Your Advantage

Posting to the Blog / E-Newsletter is how we communicate across the many miles that make up our great guild.  

Be informed & know how to post to take advantage of this far reaching opportunity.  Read over the basics below or get more info from the detailed version (also below).


*Be sure your show chairs & other league event coordinators know the ropes of posting.

*Remind your members that the best way to know about art related opportunities outside of their own league is to receive the e-newsletter from us each week or check the blog regularly.  Convenient links to the blog or to sign up for the newsletter are on the LSAG website.  The e-newsletter is sent out once per week.


The Basics for Everyone:

-Post events no later than a week prior to event or deadline you are advertising.

-Publishing closes on Sunday of each week.  Post events no later than a Sunday for inclusion in that week's e-newsletter.   
Your email does not instantly get posted in an automatic way when you send it.  
It must be published; thus the Sunday deadline. 

-Pictures must be in JPEG format.  No others will post.

-Keep posts short & to the point... but be complete.
Link members to your website or a contact person & contact info.

-Focus your headline (subject line of the email) on the most immediate or most significant element.

-We do not re-post.  You must re-send the post or send an updated one to have it in another newsletter.


The Details:

How To Post

WHO can post an event? 
ANYone who has an ART related event they wish to share.  
*We do not post events or businesses outside of art related ones.

WHY post?
Posting=Advertising!  And it is free!  Make your event more successful with advertising.  

WHEN should you post?
NO LESS than a WEEK PRIOR to the EVENT or DEADLINE.  And post NO LATER than SUNDAY midnight for posts going out in that week's e-newsletter. 
*We do NOT post events that will have already passed at the time of the e-news mass email.
*Announcements sent on Mondays & Tuesdays will not be posted until the following week's e-newsletter provided the event did not already occur.  Your email does not instantly get posted in an automatic way when you send it.  It must be published; thus the Sunday deadline. 

HOW does someone create a post?
Send an E-MAIL to; it is that simple.
Usually, your subject line will be the headline of your post.  
*Keep your headline short & to the point. 
*Focus your headline on the most immediate or significant element of the post---an upcoming deadline for example or your star artist who is doing the workshop & the dates.

WHAT is needed for a post?
BASICS for any invitation:  
*If you put it on a party invitation, you put it on a post. 
*You may also include other relevant information:  fees? supplies? short artist bio?
*Most read posts are short & to the point...but still complete.

HOW OFTEN should you post for a given event?
Once a week or every other week PRIOR to the event (& DURING the event if it is an exhibit for example)  
*The more you advertise your event, the better attended it will be.

Do you automatically RE-RUN posts?
NO, we do NOT re-run posts.  
*Re-posting  is up to you, your public relations/publicity person, or other person in charge of such duties to both post & re-post information as often as they wish it to be sent to the membership.
*Occasionally, LSAG Communications will write a post to re-cap events, shows, or other art opportunities.  This is related EXCLUSIVELY to the posts we have received.  

HOW OFTEN do you post the same message?
ONCE in a week; multiple posts are discarded.

CAN I INCLUDE a picture?
YES, in JPEG format attached to the email; we cannot copy other formats or documents.
*If your picture doesn't show up on the post, it was probably not sent in the correct format.

WHAT should I NOT include in a post?
*Please do not send forms or applications as we will not be able to post them.  Instead send the LINK or website to access those forms if members are interested.
*Our members are comprised of people of all ages---including our youngest members at the elementary school level & up.  Because of that, we will not post things that suggest violence, strong nudity, or other things that may be deemed inappropriate for those viewers.  

WHAT ELSE CAN I DO to make my post look as professional as possible?
*Click on your SPELL CHECK before sending & EDIT just as you would a letter to a friend. 
*DOUBLE CHECK dates & details.  
*Be sure you've included the most IMMEDIATE points such as a deadline that occurs prior to the event itself.  
*The body of your email becomes the body of your post.  
*READ over your post before sending as if you are NOT familiar with the event to see if it is clearly communicated to other readers who are also not going to be familiar.
*AVOID the ampersand (&).  They quickly make posts messy.  We often edit posts to avoid this, but if time does not allow, they will make their messy mark.  &&&&&  

MORE QUESTIONS about posts?
Send an email to; subject line: Posting Question